INTRODUCTION Brand equity is the secret ingredient that separates successful businesses from the competition in today’s fiercely competitive business environment. The idea of customer-based brand equity (CBBE) is at the core of brand equity. We will go deeply into the realm of CBBE in this blog, learning what it is, why it matters, and how… Continue reading WHAT IS CUSTOMER BASED BRAND EQUITY?
As the digital world is growing so is online business. A great customer experience is any key to business success. Delivering satisfying customer experiences can drive loyalty and help to boost revenue in long run. Today, 59% of all consumers feel companies have lost touch with the human element of customer experience. And there is… Continue reading 5 REASONS WHY CUSTOMER EXPERIENCE IS IMPORTANT?