INTRODUCTION Brand equity is the secret ingredient that separates successful businesses from the competition in today’s fiercely competitive business environment. The idea of customer-based brand equity (CBBE) is at the core of brand equity. We will go deeply into the realm of CBBE in this blog, learning what it is, why it matters, and how… Continue reading WHAT IS CUSTOMER BASED BRAND EQUITY?
Having only a business or a store is not enough. Did you know that having an online presence is also important. It is also crucial to build a strong and appealing brand which attracts customers. In the world or digital space, having a successful brand should be a focus in all aspects. Creating content, appealing… Continue reading HOW TO DEVELOP A BRAND ONLINE IN 2023
Marketing to young adults (ages 18-23) can be challenging, but failing to rise to the challenge may come at a cost. According to Bloomberg, those at the older end of this age range now have a disposable income of £300 billion, and increasingly they are driving the market. Trends to Pay Attention in 2023: Gen… Continue reading Current Youth Marketing Trends: Engaging the Digital Generation.