Brand equity is the secret ingredient that separates successful businesses from the competition in today’s fiercely competitive business environment. The idea of customer-based brand equity (CBBE) is at the core of brand equity. We will go deeply into the realm of CBBE in this blog, learning what it is, why it matters, and how businesses can develop and support it to have a long-lasting influence.
UNDERSTANDING CUSTOMER BASED BRAND EQUITY
The value of a brand to a firm as assessed by the customers’ impression of the brand is known as customer-based brand equity (CBBE). It serves as a gauge of consumer willingness to pay for a brand and propensity to spread the word about it.
THE PILLARS OF CBBE
BRAND AWARNESS: Brand recognition is the cornerstone of CBBE. Being the first company, a customer thinks of when they consider a product or service category is key. Strong brand recall makes sure that your brand is at the top of customers’ minds when making decisions.
BRAND ASSOCIATION: What emotions, values, and qualities do customers associate with your brand? Positive brand associations can be formed through consistent messaging, quality products, exceptional service, and impactful marketing campaigns.
PERCEIVED QUALITY: Customers’ perceptions of your brand’s quality greatly influence their loyalty and willingness to pay a premium. Delivering consistent quality and exceeding customer expectations are crucial in building strong CBBE.
BRAND LOYALTY: Loyalty is the pinnacle of CBBE. When customers repeatedly choose your brand over others, even when alternatives exist, you have successfully created brand loyalty. This is fostered through exceptional customer experiences and building trust.
WHY CUSTOMER BASED BRAND EQUITY US IMPORTANT?
PRICE PREMIUM: High CBBE brands can demand higher pricing without seeing much opposition from consumers.
CUSTOMER RETENTION: Higher customer retention rates are a result of strong brand equity because customers are less inclined to migrate to competitors.
WORD OF MOUTH: Customers that are happy with a brand become brand ambassadors, promoting it and attracting new clients.
RESILLENCE: Brands with strong CBBE are more resistant to changes in the market and pressure from the competition.
Customer-Based The success of a brand in the contemporary commercial environment is largely dependent on its brand equity. It’s not just about the goods and services; it’s also about the sentiments and impressions that consumers have of a brand. Businesses may make a lasting impression that extends beyond transactions and builds meaningful relationships with customers by concentrating on developing strong brand awareness, associations, perceived quality, and loyalty. Therefore, start the process of fostering and expanding your brand’s CBBE now; it will be worthwhile.
Design Madari is a subscription-based custom design platform that offers unlimited 100% original and custom designs for a fixed monthly fee.
1. What does the Basic Plan include?
The Basic Plan offers 8 social media creative designs per month. This plan is ideal for those who only need regular social media content.
2. Can I request other types of designs with the Basic Plan?
The Basic Plan is specifically designed for social media creative designs. If you need additional design types, you may want to consider our other plans.
1. What does the Business Plan include?
The Business Plan allows you to make a maximum of 15 design requests per month with one active request at a time.
2. How does the active request work?
With the Business Plan, you can have one design request actively in progress at a time. Once it’s completed, you can submit another request.
1. What does the Business Plus Plan include?
The Business Plus Plan offers unlimited design requests with one active request at a time.
2. Can I submit unlimited design requests simultaneously?
While you can have unlimited design requests in your queue, only one request will be actively worked on at a time. Once it’s completed, we can work on the next request from the queue.
1. What does the Agency Plan include?
The Agency Plan offers unlimited design requests and allows for up to 4 active requests per day.
2. How do the 4 active requests per day work?
With the Agency Plan, you can have up to 4 design requests actively in progress at any given time. This enables you to handle multiple design projects simultaneously.
These FAQs provide clear information about each subscription plan’s offerings, helping potential customers choose the plan that best suits their design needs.
Our “Unlimited Graphics” Designs subscription at DesignMadari encompasses a comprehensive set of features:
Our “Unlimited Graphics” subscription is designed to provide flexibility, efficiency, and quality, allowing you to meet your design needs without limitations or delays.
You subscribe to one of our plans, and then you can submit design requests. Our team of talented designers will create custom designs based on your brief, and you can request revisions until you’re satisfied.
DesignMadari caters to a diverse range of individuals and businesses, including:
In essence, DesignMadari is here to serve anyone seeking high-quality and cost-effective design services at scale. Whether you’re a solo entrepreneur, a growing startup, or an established agency, our platform is designed to meet your design needs efficiently and effectively.
At DesignMadari, you can expect a dedicated team to bring your creative projects to life:
Dedicated Account Manager:
With DesignMadari’s dedicated team and streamlined workflow, you can trust that your design projects will be in capable hands, from start to finish.
To ensure the best possible design outcomes, it’s crucial to provide a comprehensive and informative design brief/request. Here are the key details to include:
By providing these details in your design brief, you’ll help our designers create a design that aligns perfectly with your vision and needs. A well-structured and informative brief can significantly reduce the need for revisions and lead to a more efficient design process.
At DesignMadari, we understand the importance of timely delivery. Here’s an overview of our typical turnaround time:
Graphic Design Requests: This category includes tasks like normal Social Media Posts, Ads, Banners, One Page Print Designs, and Simple Logos. For these types of requests, we aim to deliver your designs within an average turnaround time of 24 hours.
Please note that turnaround times may vary depending on the complexity of the project and the volume of requests in the queue. Rest assured, our team is dedicated to delivering your designs promptly while maintaining the highest quality standards. If you have urgent requests, you can communicate with your Account Manager to ensure they are prioritized appropriately.
The number of tasks your dedicated design team completes each day depends on your subscription plan:
Our working hours in the Indian Standard Time (IST) zone are from 10:00 AM to 7:00 PM.
Please keep in mind that our support team will respond to inquiries and provide assistance during these hours, ensuring that you receive timely and efficient support based on your location.
At DesignMadari, there are no limits to the number of requests you can make. We encourage you to submit as many requests as you need to meet your design requirements. Here’s how it works:
Feel free to make as many requests as you require to meet your design needs, and we’ll work with you to ensure they are completed to your satisfaction.
Currently, we do not offer any additional discounts on multiple subscriptions. Our monthly subscription plans are already available at discounted rates to provide our clients with cost-effective and valuable design services.
Please note that our pricing structure is designed to be competitive and affordable, ensuring that you receive exceptional value for your design needs. If you have any questions about our subscription plans or pricing, our customer support team is here to assist you and provide further information.
DesignMadari offers a comprehensive range of design services to cater to a variety of design needs. Here is a list of the types of designs that DesignMadari can create:
DesignMadari’s diverse portfolio of design services ensures that individuals and businesses can find the right design solution for their specific needs, all delivered with creativity and professionalism.
Yes, DesignMadari offers the advantage of unlimited stock images for client designs. This means you have access to an extensive library of stock images that you can use freely in your design projects. This feature enables you to enhance your designs with a wide variety of high-quality visuals, ensuring your creative projects are visually captivating and tailored to your specific needs.
DesignMadari is based in Kolkata, India, where our headquarters are located. Our dedicated design team consists of full-time designers who work exclusively for Design Madari. They operate from our offices, collaborating closely to provide our clients with responsive support, efficient service, and high-quality design solutions. Our team’s collective efforts are focused on ensuring that our clients’ inquiries are addressed promptly and that their design needs are met with speed and excellence.
DesignMadari offers several advantages compared to freelancers and traditional agencies:
In essence, DesignMadari combines the best of both worlds: the reliability and professionalism of an agency with the flexibility and cost-effectiveness of freelancers. We are committed to delivering exceptional design services tailored to your needs, without unnecessary complexities or overhead.
Our white label service allows agencies, businesses, or individuals to resell our design services under their own brand name. This means that you can offer our high-quality design services to your clients as if they were your own, without any visible reference to DesignMadari.
With white label service, you can leverage our design expertise and resources to enhance your offerings, expand your service portfolio, and provide your clients with top-notch design solutions, all while maintaining a seamless and consistent brand experience.
If you have any additional questions or need further assistance, please don’t hesitate to contact our customer support team. We’re here to help you with any inquiries or concerns you may have.