INTRODUCTION Brand equity is the secret ingredient that separates successful businesses from the competition in today’s fiercely competitive business environment. The idea of customer-based brand equity (CBBE) is at the core of brand equity. We will go deeply into the realm of CBBE in this blog, learning what it is, why it matters, and how… Continue reading WHAT IS CUSTOMER BASED BRAND EQUITY?
In 2023, content audits will be crucial because of how quickly the digital environment is evolving. Every day, new content is released, and consumer expectations are growing. Make sure your content is current, pertinent, and of the highest caliber if you want it to be seen and heard. WHAT IS CONTENT AUDIT? All the material… Continue reading WHY CONTENT AUDIT IS IMPORTANT IN 2023
Minimalism design has revolutionized the way we approach aesthetics, functionality, and the overall visual experience. With its emphasis on simplicity, clean lines, and the elimination of unnecessary elements, minimalism has made a profound impact on various fields, including architecture, interior design, graphic design, and technology. Techniques like the use of negative space, strong font, and… Continue reading Graphic Design’s Minimal Influence
When small firms initially start out, they frequently concentrate on finding ways to bring in their first clients. They could rely on conventional advertising strategies, such print advertisements, coupon mailers, or even outdoor advertising. With the rise of digital marketing techniques, these businesses have found new and innovative ways to reach their target audience, increase… Continue reading How Are Small Businesses Using Digital Marketing Techniques
Visual content has taken the throne as the most engaging type of content in the constantly changing world of digital marketing. A picture is worth a thousand words. They are more able to convey narratives than words ever could. This makes the brand clearer to and appealing to the consumer. Today’s world is a fast-moving… Continue reading THE ROLE OF ILLUSTRATIONS IN DIGITAL MARKETING
There is no doubting that artificial intelligence (AI) is already having a significant impact on several businesses. Is this concern justified, or is it only the outcome of dramatic headlines? AI’s Role in Digital Marketing AI uses algorithms that are complex, to analyze a large set of data and identifies pattern and makes predictions based… Continue reading WILL AI REPLACE DIGITAL MARKETERS?
