Current Youth Marketing Trends: Engaging the Digital Generation.

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Current Youth Marketing Trends: Engaging the Digital Generation.

  • Madari
  • Jun 7, 2023

Marketing to young adults (ages 18-23) can be challenging, but failing to rise to the challenge may come at a cost. According to Bloomberg, those at the older end of this age range now have a disposable income of £300 billion, and increasingly they are driving the market.

Trends to Pay Attention in 2023:

  • The new influencers are those who create content

Gen Z (those between the ages of 10 and 25) are particularly receptive to creators (especially those who focus on video-first content), and they are more inclined to perform offline actions motivated by their material, according to market research from Vox Burner. Why? They respond best to advertisements they perceive as genuine, and Creators are regarded as a more trustworthy source of information.

  • Experiences That Are Customised-

Generation Z and younger millennials are incredibly interested in personalised experiences. They value companies that are aware of their unique demands and preferences. Companies will make investments in customer insights and data-driven technology in 2023 to develop specialised marketing strategies, goods, and services that connect with young consumers personally.

  • Sustainable and Ethical Practices-

Youth today are becoming more and more concerned with social and environmental issues. They anticipate positive influence from brands who accept accountability. More businesses will start implementing ethical and ecological practises in 2023, like using eco-friendly materials, giving to charitable organisations, and promoting fair trade. Young consumers will favour brands that value transparency and sustainability.

  • Building a community-

A stat presents that advertisers have a maximum of six seconds to grab an audience’s attention. Holding live events that can help Gen Z feel more connected and foster brand loyalty is a wonderful method to support and target this demographic. Building a community offers a variety of options to focus your youth marketing, including using exclusive mailing lists, going live on social media, or even conducting real-world events.

It is significant to remember that trends can change quickly, and the marketing environment is ever-evolving. In order to connect their plans with the preferences and behaviours of young consumers, brands must remain flexible.

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