As humans associate certain colors with specific emotions, the color of a logo can have an impact on the feelings it evokes through its appearance.
When you use emotions to engage your audience, you will be able to make them remember your brand more easily. The first thing you should do before choosing your logo’s colors is to determine what message you wish the logo to convey to the viewer.
Every color has a hidden emotion, Like
Red Emotes Danger, Power – It gets people’s attention and holds it. It is the most popular color for marketing. The color red tends to increase the heart rate and create a sense of urgency.
Yellow Emotes Joy, Happiness – Yellow is a warm color that invokes the feeling of happiness, warmth and relaxation. Generally it doesn’t play a central role in logos and is sparingly used to highlight important features of a logo.
Blue Emotes Calm, Trust, Intelligence – Blue is also the favorite color of Majority of people because it gives a calm vibe. A lot of researches show that the color Blue helps in lowering the Blood Pressure too. If I ask you whats the common thing between the logos of JIO, TATA, PAYTM, FACEBOOK, SAMSUNG – the answer is that all these logos are in color BLUE! and this is not a coincidence, there is a very brilliant psychological trick behind it, a hidden science behind it.
This is the reason why a lot of Major Tech Companies, Cyber Security Companies, Finance Companies use color Blue for their logo.
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